Products by Hera Lighting LP

An independant study was done by Merchant Mechanics to calculate the impact that direct display lighting has on customer behavior, as well as its effect on increasing sales. It was determined that when ...Read More

An independant study was done by Merchant Mechanics to calculate the impact that direct display lighting has on customer behavior, as well as its effect on increasing sales. It was determined that when the display was illuminated as opposed to the exact same location with no lighting, the following occurred:
76% more glances
77% more customers actually browsed the display
200% higher product uplift!
8.4 sec. increased browsing time

On the surface, producing a fixture program directly with an overseas manufacturer promises major cost-savings potential. But is it worth the risk? Beneath the surface, hidden costs and pitfalls can ...Read More

On the surface, producing a fixture program directly with an overseas manufacturer promises major cost-savings potential. But is it worth the risk? Beneath the surface, hidden costs and pitfalls can quickly reverse cost savings. This white paper delineates nine hidden costs associated with going direct, ranging from sourcing materials to logistic and fulfillment, and helps retailers better navigate their choices.

The representation of a brand in a retail environment is vitally important for an organization seeking to influence a consumer’s purchasing decision. However, modern retailers are currently faced with ...Read More

The representation of a brand in a retail environment is vitally important for an organization seeking to influence a consumer’s purchasing decision. However, modern retailers are currently faced with the challenge of capturing the attention of a customer base that is increasingly immune to the effects of conventional, static in-store displays.

This is where the use of LED lighting comes in to play. LED lighting offers retailers a diverse array of options that can enhance the prominence of retail products to eyes of the consumer.

Explore the features of LED lighting as they pertain to the retail environment. Learn how these features translate to benefits that can directly impact the bottom line of your retail organization.