Products by Interbrand Design Forum

On the surface, producing a fixture program directly with an overseas manufacturer promises major cost-savings potential. But is it worth the risk? Beneath the surface, hidden costs and pitfalls can ...Read More

On the surface, producing a fixture program directly with an overseas manufacturer promises major cost-savings potential. But is it worth the risk? Beneath the surface, hidden costs and pitfalls can quickly reverse cost savings. This white paper delineates nine hidden costs associated with going direct, ranging from sourcing materials to logistic and fulfillment, and helps retailers better navigate their choices.

The representation of a brand in a retail environment is vitally important for an organization seeking to influence a consumer’s purchasing decision. However, modern retailers are currently faced with ...Read More

The representation of a brand in a retail environment is vitally important for an organization seeking to influence a consumer’s purchasing decision. However, modern retailers are currently faced with the challenge of capturing the attention of a customer base that is increasingly immune to the effects of conventional, static in-store displays.

This is where the use of LED lighting comes in to play. LED lighting offers retailers a diverse array of options that can enhance the prominence of retail products to eyes of the consumer.

Explore the features of LED lighting as they pertain to the retail environment. Learn how these features translate to benefits that can directly impact the bottom line of your retail organization.

Is it possible for a fixture program to produce more results for less money? Locking down a fixture production strategy makes it a reality.

In order to secure the greatest cost savings while ...Read More

Is it possible for a fixture program to produce more results for less money? Locking down a fixture production strategy makes it a reality.

In order to secure the greatest cost savings while generating a quality fixture program, it’s crucial for companies to lock down a fixture production strategy. Many companies have found that producing fixtures overseas has produced dramatic results in budgets while upgrading quality. However, other companies have found that producing fixtures overseas without allocating significant planning have yielded less than optimal results. In either case, qualifying each program is vital to building a sound production strategy.