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For Immediate Release:
Sparks Custom Retail & Liz Claiborne New York
Recognized at 2010 A.R.E. Design Awards
March 17, 2010 (Philadelphia,PA): Sparks, a global custom retail fixture company headquartered in Philadelphia, is proud to announce that its custom shop-in-shop project for Liz Claiborne New York Spring 2009 Launch in Macy’s Herald Square, New York was recognized as an Outstanding Merit project for “Softline Shop Within a Store” at the annual Association for Retail Environments (ARE) Awards.
The A.R.E. awards recognize excellence in store and fixture design across a variety of environment categories. A panel of eight judges selected grand prize and outstanding merit designees in January, and winners were honored at a ceremony at GlobalShop on March 10, 2010.
“We’re very excited and honored to have our work recognized by the prestigious 2010 A.R.E. panel,” says Matt Wood, President of Sparks Custom Retail. “And we’re so happy to bring additional accolade to our valued partner and client, Liz Claiborne.”
This particular design package utilized a combination of eclectic white fixtures, which varied in size, finish and inspiration, from the modern to the industrial. Glossy pieces were complemented with matte powder coated fixtures, and white patent leather tufted pieces shared space with hand-painted elements…even some with modest brass accents. This feminine white backdrop allowed the merchandise to pop and grab the attention of the shopper, drawing them into a beautiful, bright space.
The Macy’s Herald Square Liz Claiborne New York shop-in-shop was recognized among the many that Sparks managed during the relaunch of Liz Claiborne New York brand that gained its new brand vision from the esteemed designer Isaac Mizrahi. Sparks managed the engineering, production and installation of this fixture program in over 100 locations worldwide.
About Sparks:
Sparks is a leading global provider of custom retail fixture programs and integrated live marketing activities. Sparks’ custom retail offering includes the turn-key strategy, design, engineering, manufacturing and deployment of a wide variety of retail fixture solutions. From single-store prototypes to large scale fixture roll-outs, vendor shops to whole store fixture packages, we maximize the reach and influence of our client brands, and deliver a quality product at a competitive price. Sparks prides itself on its global presence and utilizes 9 locations to serve 350 corporations in 59 countries worldwide. Discover how Sparks can exceed your expectations at http://www.sparksretail.com.